Real Estate Photography Tips

Key Takeaways

Importance of Well-Lit Photos:

• Jonathan emphasizes the significance of lighting in real estate photography. He advises landlords to turn on all lights in the property to avoid dark, uninviting images and to ensure each space is showcased as warm and welcoming.

Practical Photo Adjustments:

• The conversation covers simple yet effective adjustments landlords can make to improve the quality of their photos. Suggestions include turning off ceiling fans to prevent motion blurs and closing toilet lids to enhance the cleanliness of bathroom shots.

Avoiding Common Photography Mistakes:

• Jonathan and Krista discuss common pitfalls in DIY real estate photography, such as using Dutch angles, which can distort the perception of the property, and the importance of landlords not appearing in the photos to maintain professionalism.

Hiring a Professional Photographer:

• They explore the benefits of hiring a skilled photographer, advising landlords to review portfolios and seek testimonials to ensure the photographer’s style aligns with their vision for the property’s online presentation.

Timing and Furnishing Considerations:

• The optimal timing for taking photos and the decision between showcasing a property as furnished versus unfurnished are discussed, weighing the pros and cons of each approach based on the target tenant market.

Advanced Photographic Techniques:

• Jonathan highlights advanced techniques like Twilight and drone photography for properties with unique features or scenic views, and discusses the emerging utility of 360-degree cameras for a comprehensive virtual tour of the property.

Smartphones vs. Professional Cameras:

• While acknowledging the capabilities of modern smartphones for photography, they stress the advantages of professional cameras, especially for capturing wider perspectives of rooms, which can significantly enhance the attractiveness of listings.